The New Black | Adobe D&AD New Blood 2016

Art DirectionBrandingGraphic Design

D&AD New Blood 2016 Winner. The brief was to remix existing Adobe Creative Cloud identity for a youth audience. The latest update of Creative Cloud called The New Black comes with a dynamic visual system built out of minimal elements, completely devoid of images and color, flexible and constantly adapting to you. It’s a distinguished mark and a unique personal digital style that you can carry with you. The campaign’s main goal is to stimulate creatives to use their mind’s eye. The same impactful interactive experience is spread across different platforms. Promo site, apps and interactive billboards reveal the logo only when the viewer’s eyes are closed.

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